True Potential
Illustrative reference data — not personal financial advice. Verify rates and fees on the provider’s own pages before acting.
Adviser-led firm. 1.64% all-in per True Potential's own £120k worked example (£1,968/year): 0.40% platform + 0.74% typical fund + 0.50% ongoing advice. Bundled adviser remuneration tied to placement on the True Potential platform. Compare to flat-fee DIY (HL, II Plus, AJ Bell) before signing.
Products tracked
- SIPP1.64% / year
- Stocks & Shares ISA1.64% / year
- 1.64% all-in (0.40% platform + 0.74% typical fund + 0.50% advice) — higher end of UK retail
- Closed-architecture: TP advisers recommend TP funds
- Hard to disentangle advice cost from product cost
FSCSFinancial Services Compensation SchemeUK government-backed protection if a firm fails. Cash deposits at an authorised bank or building society are covered up to £120,000 per person, per banking group (raised from £85,000 on 1 December 2025). Investments at an authorised platform are covered up to £85,000 — a separate scheme. NS&I sits outside FSCS with 100% HM Treasury backing. protection
Not FSCS-protected — check the provider's own pages for current coverage details.
FSCS deposit cover is per banking licence (not per brand). Lloyds Banking Group includes Lloyds, Halifax, Bank of Scotland, and Birmingham Midshires — all share one £120,000 cap. Investment platforms run on a separate FSCS scheme capped at £85,000. NS&I sits outside FSCS with 100% HM Treasury backing. Spreading large balances across separate licences preserves coverage.
Platform 0.40% + typical fund ~0.74% + 0.5% ongoing advice. True Potential's own £120k worked example totals £1,968/yr = 1.64% all-in advised.
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The fees and rates above are reference data. Run the 60-second sniff to see what True Potential would mean for your actual balance against alternatives Feefee tracks.
Reference data only — not personal financial advice or a recommendation. Rates and fees move; verify on the provider’s own pages before opening or transferring an account. Provider trademarks belong to their respective owners; True Potential appears here under nominative fair-use as identification of a UK financial product.